ABOUT
Brand strategy and creative direction for beauty founders who want identity, not noise.
My Studio
Minimal and Intentional.
This studio builds beauty brands that feel grounded, aligned and editorial.
Brands that understand their audience.
Brands that know who they are.
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No Chaos.
No Templates.
Just clarity and aesthetic control.
My Story
I started in the beauty industry as a hairstylist , working behind the chair, building my own. brand and understanding the reality that beauty founders face on a daily basis.
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I learned quickly:
When your brand isn't clear, everything feels harder.
When your identity isn't defined, your marketing efforts never take off.
And when your visuals aren't aligned, your work gets overlooked.
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So I shifted.
I studied brand marketing.
I worked on positioning, identity and creative direction.
And now, I help beauty founders build brands that feel like home - calm, confident and creatively refined.
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This studio blends strategy with intention, creative direction with clarity.
Because brands deserve more than aesthetics - they deserve identity.
What I believe
Beauty is an experience, not just a service.
Branding should feel cohesive, not confusing.
Aesthetics should be backed by strategy, and every beauty founder deserves to look like the premium version of themselves.
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If you're ready to elevate your brand, check out our brand growth packages.
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